SEO Strategy in 2017

Everyone wants to get a high click-through rate and a good spot in Google’s search algorithm. But, when it is generally accepted in the industry that Google uses approximately 200 ranking factors to rank websites — and some of these are proven, some are controversial and some are purely nerd-based conjecture — it can be hard to know which factors to focus on when it … Continue reading “SEO Strategy in 2017”

Everyone wants to get a high click-through rate and a good spot in Google’s search algorithm. But, when it is generally accepted in the industry that Google uses approximately 200 ranking factors to rank websites — and some of these are proven, some are controversial and some are purely nerd-based conjecture — it can be hard to know which factors to focus on when it comes to your search engine optimization (SEO).

So, what is most important to Google?

“It is content,” said Google Search Quality Senior Strategist Andrey Lipattsev. “And, it’s links pointing to your site.”

I’ve heard people foolishly suggest links aren’t important anymore. There’s a new way of doing SEO, without links. This is wrong, and it’s dangerous advice. Keep in mind what Andrey Lipattsev said.

We tend to almost always come back to links, as they feature largely and very importantly in the 200 or so ranking signals, such as:

  1. The volume of external links you have. The more, the better.
  2. The anchor text of the external links. Links with SEO-focused anchor text need to be relevant to the target page.
  3. The quality of external link sources. It’s better to get a link from a reputable news source or academic journal than an unknown blog.

Links have always been a valuable aspect of an SEO strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. That’s because there is a strong correlation between great SEO results (specifically keyword ranks) and the quality and volume of links to a site.

Keep in mind, however, that while links may lead the pack, content, Moz Authority and page authority have significant value and must be considered for any SEO strategy to be successful.

 

Content marketing and SEO

SEO and content marketing are distinguished from one another in several critical areas, but you can’t separate the two entirely. SEO is generally narrower, and more technical, while content marketing is broader and more holistic — kind of like how a square is a rectangle, but a rectangle is not necessarily a square. Here’s how they converge:

  • You can apply SEO more broadly by channeling its specific technical endeavors into content marketing.
  • The only way to ensure the success of content marketing is to apply SEO techniques.

Another way to look at it is like this: SEO makes demands. Content marketing fulfills those demands. SEO states the requirements. Content marketing fulfills them.

 

2017 algorithm updates

In January, Google started rolling out a penalty to punish aggressive interstitials and pop-ups that might damage the mobile user experience. Google also provided a rare warning of this update five months in advance.

There will no doubt be many further algorithm updates throughout 2017, but the success of your SEO campaigns will largely be governed by how focused your SEO strategy is on links and content.

The benefits of software escrow services.

 

Escrow is a term that represents a contract between two parties who keep a valuable to the third party who acts as an agent. Among the things that can be stored by the escrow are money, documents or properties. It is under various conditions that the services of escrow are required. The software escrow is a form of a protection that that is offered to the licensee given to the software as a security code that can be used in case something goes wrong. Most of the programmes can create a program where they can write a security code in it. The program that is created have a source code that is transferred to the programs that are executable. You can transfer the executable programs for your own use.

Those who have the knowledge and experience about the executable programs can just source the security code and be able to create the application themselves. Once a company that developed the software is not paid by the company they created the software for because of bankruptcy the escrow agent can release the software source code to the licensee so that they can work with them.

It is important that parties that sign the escrows understand that there are necessities that must be met. The software escrow service offers custom software to different companies which are very vital and critical to the company itself. The maintenance of the software escrow must continue even if the licensor is not in a position to do so because of bankruptcy. If you want to do this using the easiest way possible ask for an updated source code. The licensor will always be reluctant to agree to this term because the source code represent a trade secret that is guarded heavily.

Currently there are other serious issues apart from deception. Huge amount of money can be among the huge issues. The software escrow services agreement enables the purchaser to have some protection and it becomes more efficient when the software and the source codes are used. The program developer can be protected from fraud by the software escrow. The development process is very tricky because it takes months, days and even years and they a lot that a long time to be completed. The licenser and the licensee should know what is expected of them so that the agreements can be set for them. If the terms of the escrow are not fulfilled the escrow agent can take an action that was agreed on when signing the agreement. Before signing the contract it is important that you read and understand its terms and conditions that are presented to you carefully.

Essential Tools for Entrepreneurs

One of the biggest challenges we face as entrepreneurs is staying on top of everything. You have to respond to emails, make sure your website works perfectly, organize projects, keep in touch with your network, and avoid getting distracted by social media, cat videos, and tools that only make you less productive.

The Internet does not just enable procrastination. It also offers solutions to busy entrepreneurs: there is an abundance of tools and services that were created to help you organize your life and business, so you can focus on doing work that matters.

These resources were created by people who know what it’s like to have a to-do list that never seems to end. Many of them can be used for free, so there’s no reason not to give them a try.

1. Trello

Trello is a free project management tool that helps you get organized. It shows a board on which you can create lists filled with cards. When you open a card, you can add comments, upload files, create checklists, and more.

It is super versatile, so it can be used for many different types of things: to organize a specific project, write an ebook, create an email course, etc. It really helps you to keep a bird’s-eye view on your projects.

2. Google Docs

Google Docs is an essential tool for working on a file with multiple people. Everyone can add or remove text, proofread content, and give comments for others to see. You can also see who else is working on the document and chat with them, so it’s a great tool for teams.

It’s also a big help for people who get confused when they have several versions of a work-in-progress.

Related: The 15 Most Popular Online Payment Solutions

3. Asana

Asana is the ultimate tool for managing your projects more effectively. It works with tasks, projects, conversations, and dashboards. Teamwork has never been easier. You can turn conversations into actionable tasks, provide comments on other people’s actions, and immediately see what progress has been made – all without having to schedule meetings.

4. Dropbox

Dropbox is great for storage and backups. It has a huge amount of awesome plugin apps to improve your experience. Moreover, it provides apps for every device, which means you can access your files from anywhere.

5. Slack

Slack is a beautiful chat app is an amazing communication tool for teams and mastermind groups. Its smooth design is by far the nicest you’ll come across. Even though it’s relatively new, it is already very popular.

You can create several channels to discuss different topics, or you can have a private conversation. Slack also allows you to share files and to easily find messages, notifications, and files in your archive. Everything is automatically synced on all your devices, and you can easily connect it to other apps, like WordPress or Skype.

Start sharing your ideas with peers and get inspired by their questions, suggestions, and expertise. We’re all in this together.

Related: 5 Ways to Get The Best From Your Remote Team

6. Momentum

Momentum is a homepage replacement app designed to inspire you and keep you focused throughout your work day. When you open your browser, Momentum greets you by name with an inspiring picture and quote.

I find Momentum immensely helpful when determining and completing my One Thing every day. Every morning, I tell it what my focus for the day will be. For the rest of the day, it reminds me of my commitment every time I open a new tab. This makes it much easier to stop wasting time on Facebook and the likes.

7. Spotify

Listening to music really helps me stay focused and productive. Obviously, this is different for everyone, but many people seem to function better with music in the background.

Spotify is a great place to find the right music for every moment. You can choose what you want to listen to, or you can let Spotify surprise you. Find out what type of music keeps you focused and alert. It’s great to help you through the early afternoon dip.

8. 7-Minute Workout

The 7-Minute Workout is an app that helps you stay fit and focused with short workouts. Each workout consists of 12 exercises of 30 seconds, with 10-second breaks. All you need is a chair and a wall, so this is the perfect workout app in your (home) office.

If you’re trying to find inspiration, doing a short workout can really help you get there. A short workout will get both the adrenaline and the ideas flowing!

Related: This Entrepreneur Lives in the Back Room at a Gym While Building His Business

9. Boomerang

You can temporarily remove messages from your inbox to be reminded of them later. This really helps you focus on the task at hand, without getting distracted by other things on your to-do list. Boomerangarchives the email(s) and brings them back to your inbox at your chosen time.

You can also use this app to write an email and send it later. You tell Boomerang when you want the email to be sent, and they take it from there. Moreover, it will remind you if you don’t hear back from someone, so messages won’t slip through the maze.

Take control of your inbox, before it becomes an uncontrollable mess.

10. Voila Norbert

It can be very frustrating and time-consuming to look for someone’s email address on their (company’s) websites. This was a massive problem for me when looking for potential guests for my podcast.

Voila Norbert finds the right email addresses, even when they’re not explicitly mentioned on a website. You just have to know the name of your contact person and the domain name of their company.

11. Sidekick

Sidekick is a brilliant email add-on tells developed to tell you whether someone has opened an email you sent. It shows you when, how many times, and from where the recipient has opened your email.

This can be very useful when you’re doing a round of cold emailing, trying out a new marketing campaign, or starting a newsletter. Observe people’s behavior and learn from it!

Related: Top 10 Best Chatbot Platform Tools to Build Chatbots for Your Business

12. 99 Designs

99 Designs is perfect for finding a logo or landing page that you really love. I used them for the design of my book cover.

The process is easy: you fill out a design brief, buy a package, and launch a contest. Designers from all over the world can sign up, create one or more designs, and send them to you. After receiving the results, you can choose the best one and pick the winner.

13. Canva

Canva is an online graphic design platform. I often use it to create artwork for my website. No, it’s not a place where you find designers – you’re the designer.

It is a simple drag-and-drop design tool with a library of more than 1 million photographs, graphics, and fonts to choose from. It offers free access to a wide assortment of design tools and options. You can create anything from book covers to infographics.

14. Fiverr

Fiverr is a cheap yet effective marketplace (everything starts at $5) that offers fast graphic design, translations, SEO enhancement, business cards, and anything else you could need for your business. You can also pay someone to write your message on their belly and do a jungle dance – if that’s what you’re into.

It’s the go-to service if you need something done fast.

Related: Repealing Obamacare Will be a Disaster for Freelancers and Entrepreneurs Who Rely on Them

15. Clarity.FM

Want to get advice from an expert? Stop wasting your time browsing blogs. Clarity.FM connects you with a community of experts. You can look for professionals by name or by expertise, depending on the type of advice you’re looking for.

Have a personal conversation with an experienced entrepreneur is the ultimate way to get the answers you need. Want to know what Brian Wong or Chris Brogan would do in your situation? Just ask them!

Related: Looking for a New Payment Company? You’re ‘Due’ for Some Good News.

16. Typeform

Typeform is free service you can use to create awesome looking surveys. We all use online forms to get feedback from our readers, listeners, and customers. Unfortunately, boring surveys are likely to be ignored, which makes it harder for you to know if you’re going in the right direction.

Typeform’s beautiful, clear, and mobile-friendly surveys can help you get the valuable feedback you need, without extra effort.

17. Hack the Entrepreneur: How to Stop Procrastinating, Build a Business, and Do Work That Matters

Are you stuck and don’t know what to do next? Do you want to control your destiny, do work that matters, and have the freedom to travel?

Hack the Entrepreneur: The Book contains 50 hacks by brilliant entrepreneurs, who have turned their startups into successful businesses. Find out how to get started, deal with failure, and learn from your mistakes. Your business will thank you later.

Entrepreneurs typically want to do everything themselves and be in charge of their business. But sometimes that’s easier said than done. In reality, we don’t have enough time to take care of every single aspect of our business on our own. Let these tools and services help you organize your day, on a professional and personal level.

Stop wasting time on futile tasks and take control with these simple tools. Allow yourself to see the forest for the trees and do work that really matters.

Find Out About The Different Types Of Cleaning Services That You Should Opt For It has already been

a given fact that when it comes to taking care of our residential and commercial property as well as making sure that it is regularly cleaned is something that poses of great significance and importance to every single one of us. There is now an abundance in the number of cleaning agencies that are offering different types of cleaning services everywhere, all throughout the world. If you happen to live in the big city, perhaps you have already observe the increase in the number of agencies that are supplying this kind of services. One of the most important things that we need to always bear in our mind is to guarantee that we are living in a clean and safe area. However, no matter how clean our home or our office is, it seems to be avoidable having it dirtied after a while. That is why it is only probable and right for you to look for a good professional cleaning service that will manage all the cleaning needs that we have in our home or even in our office. These days, with the increase in the number of cleaning companies, there is also an increase in the number of cleaning services that these companies offer to their clients, which results from clients getting to choose the type of cleaning service they think their office or their home needs. There has been a silent agreement made between the cleaning companies and the customer to see to it that the right type of cleaning service will be obtained.

Where To Start with Programs and More

The benefits of software escrow services.

Escrow is a term that represents a contract between two parties who keep a valuable to the third party who acts as an agent. Among the things that can be stored by the escrow are money, documents or properties. It is under various conditions that the services of escrow are required. The software escrow is a form of a protection that that is offered to the licensee given to the software as a security code that can be used in case something goes wrong. Most of the programmes can create a program where they can write a security code in it. The program that is created have a source code that is transferred to the programs that are executable. You can transfer the executable programs for your own use.

Those who have the knowledge and experience about the executable programs can just source the security code and be able to create the application themselves. Once a company that developed the software is not paid by the company they created the software for because of bankruptcy the escrow agent can release the software source code to the licensee so that they can work with them.

It is important that parties that sign the escrows understand that there are necessities that must be met. The software escrow service offers custom software to different companies which are very vital and critical to the company itself. The maintenance of the software escrow must continue even if the licensor is not in a position to do so because of bankruptcy. If you want to do this using the easiest way possible ask for an updated source code. The licensor will always be reluctant to agree to this term because the source code represent a trade secret that is guarded heavily.

Business people are going to wish to spend some time in order to consider extra education

for their employees. Individuals that own a business making use of injection molding are going to need to make sure their own workers currently have the correct injection molding training. This could offer a wide range of added benefits for the company, such as a decreased turn over rate in addition to more productiveness for the company. Just about any business proprietor may take advantage of this by looking at the coaching which is accessible today.

Organizations usually cannot manage to currently have a higher turn-over rate, however quite a few can. Often, it is because of the environment of the job in addition to precisely what is asked of the personnel compared to just what they could achieve. When a company takes advantage of added training for their particular workers, they can improve the environment of the job by making it simpler for everybody to realize precisely what to do to be able to work together on a project. In addition, they are going to know the staff member has the proper skills after the scientific molding training, thus they will not likely request that they achieve a lot more in comparison to what they are capable of, which might help ensure the workers are not being expected to accomplish excessively for their particular job.

In addition to reducing the turn over rates, these kinds of seminars could help the business owner increase the work productivity for the organization. When the employees have attended scientific molding seminars, they’ll understand more concerning just how to accomplish their very own job, how to work along with other individuals, just how to minimize down time, as well as how to make sure the final product is produced quickly and also properly. This may result in a great deal of added benefits, for example reduced waste, in addition to enhancing the productivity and allowing the organization to achieve far more in the equivalent time.

In case you happen to be a company owner, be sure you will look at the scientific molding classes that are available today. The above is only a few of the advantages your business may get whenever you are going to benefit from additional education for your employees. Go on and look at the seminars that are offered in order to observe which ones will benefit your workers the most.

A Simple Plan: Services

4 Aspects to Consider Before Hiring a Commercial Roofing Contractor As you find a reliable commercial roofing contractor, you need to make an informed decision. This is essential in order to find a dependable roofing company with the best technicians. The roofing job is a significant investment in your commercial property and that’s why it must be taken seriously. Apart from the common legal requirements such insurance and license, there are other vital things you need to put in mind. As you find a good company, perhaps you will need a few recommendations to perfect your search. However, here are other 4 important things you should include in your checklist. First, check if the company is backed by at least one product brand before hiring. A company that is backed up by a product brand reflects trustworthiness, and therefore important as having an insurance cover. Again, you will have peace of mind because the right people are on the site. Second, avoid those sales men that will come to negotiate price in the name of a given roofing company. Depending on what kind of roofing you want, it should not exceed a certain price. The sales men are likely to inflate the price so that the commission they will get from the final roofing company is also increased. They make the entire project seem to be too expensive to finance. So, ensure you are talking to a company’s rep or the contractor himself. If you notice that you are talking to sales men on behalf of a company you just called or emailed, look for a better alternative immediately.
The Beginners Guide To Roofs (From Step 1)
Also, many of those companies will not be conscientious to quality because they are mainly looking for easy money making channels.
What I Can Teach You About Roofs
Third, check the company’s availability. If a contractor is reliable, he or she will discuss with you about the project and any future assistance when needed. You will know the stand of the company concerning future emergency services, whether the technicians will be available or not. In addition to future emergency services, a company should assure the property owner full supervision from the start to the end of the project. Some roofers subcontract jobs, a decision that can lead to poor quality of the job. However, you need to check if the subcontractors have all necessary legal documents including insurance and license before starting the job. Fourth, check the roofing company’s track record. Examine the past similar projects the contractor has done and how long it took to finish them. This is important so that the project is completed as agreed to avoid extra costs. Also, the track record should tell you how many years the company has been operating. An experienced company is reflected by its many years in the business, and therefore it’s the right option to hire.

Things to Consider When Choosing Plumbing Services No matter how big or small

your plumbing needs are, hiring a plumber is an important decision, and choosing a reputable plumbing service can be an overwhelming task. Plumbers do repair, maintenance, and installation of the most important parts of your home such as your faucet, toilet and water heater. You have to keep the contact information of a trusted and reliable residential plumber, to make sure you receive the highest quality work and guaranteed service. In this article we will help you with the most important information you need to know when choosing the right residential plumber for your plumbing needs. It is crucial to take into account the plumbing company’s licensing, references, experience, service offerings and response time when choosing a residential plumber. Experience is the most important factor in determining a plumber’s ability to handle and manage any type of plumbing problem, providing quick and long-term solutions. Dealing with an experienced plumber defines the plumbing company’s reputation, the type of service they provide to their customers, and how reliable and professional their plumbing services are. Plumbers undergo two years of training and education before taking the licensure for being a master plumber, and pass all tests for all facets of the plumbing job. There should not be any problem for a reputable plumbing company to come up with a list of references if they have a good service, so if a plumber cannot provide any references, try finding elsewhere. You can talk with past customers to best gauge the quality of your prospective plumber’s work, so you are confident and assured of the service you will receive. Plumbing issues can happen anytime so in times of emergency, it is best to have a contact information of a twenty-four-hour plumbing company to address these problems right away. The most common plumbing problems include dripping faucets, low water pressure, running toilet, leaky pipes, slow or clogged drains, septic tank leaks, sewer line breaks or leaks, and others. Since sediments can build up and slow the flow of water, a plumber can do a thorough inspection, clean and remove aerators on shower heads and faucets. The maintenance duties of a licensed plumber include cleaning of water heaters and garbage disposals, draining treatment for maximizing flow rate, testing pressure to detect hairline leaks, and assessing and adjusting of water pressure. If you are looking for a trusted and reliable plumbing company, we can help you with all your needs by contacting us directly or by viewing our website